Jeska D's Community Thoughts

How Not to Manage your Brand: Kitchen Nightmares Restaurant Freaks Out on Facebook

Tue, 14 May 2013 13:42:15 -0700

How Not to Manage your Brand: Kitchen Nightmares Restaurant Freaks Out on Facebook:

On last Friday night’s episode of Kitchen Nightmares, shouty chef Gordon Ramsay quit after the delusional owners of the Scottsdale restaurant Amy’s Baking Company proved to be beyond saving….

Terror tale of how not to manage your brand online. Shouting in all caps, swearing and abusing people on their Facebook page - and not knowing when to disengage. It’s a great tale for community and social media managers - stepping away from the keyboard can not only save your sanity, it can also save your brand.

NextImpression: 3 Ways to Build a Brand Around a Community | A Debrief of the GetSatisfaction Customer Success Summit

Mon, 06 May 2013 20:05:11 -0700

NextImpression: 3 Ways to Build a Brand Around a Community | A Debrief of the GetSatisfaction Customer Success Summit:

nextimpression:

Last week, at GetSatisfaction’s inaugural Customer Success Summit (May 2, 2013) in San Francisco, I received my regular reminder that I live in this tech bubble called the Bay Area. I was speaking with a gentleman about why I was attending and how I understood the importance of building…

A Year Away from the Internet - Must Read

Wed, 01 May 2013 11:01:52 -0700

A Year Away from the Internet - Must Read:

Great recap of Verge blogger Paul Miller’s year away from the Internet. Excerpt:

“I’d read enough blog posts and magazine articles and books about how the internet makes us lonely, or stupid, or lonely and stupid, that I’d begun to believe them. I wanted to figure out what the internet was “doing to me,” so I could fight back. But the internet isn’t an individual pursuit, it’s something we do with each other. The internet is where people are.”

The Internet is where the people are. It’s inexorably linked to our culture, woven into our relationships and drizzled across our lives.

Love this community management report infographic from...

Fri, 26 Apr 2013 17:17:28 -0700

Love this community management report infographic from SocialFresh.

"It will help you to build a stronger culture within your company, better relationships with your..."

Sat, 13 Apr 2013 10:58:29 -0700

“It will help you to build a stronger culture within your company, better relationships with your customers and staff, and ultimately a more successful business.”

- Richard Branson on Community Building to Grow your Business

Yes. Just yes. This is what community is all about.

(via loyalcx)

gifs-gifs-gifs-gifs-gifs: (Via/FOLLOW The Absolute Best...

Thu, 11 Apr 2013 10:02:38 -0700

gifs-gifs-gifs-gifs-gifs:

(Via/FOLLOW The Absolute Best GIFs)

This image is everything that is right about the Internet.

Community Burnout and more by Meighan O'Toole

Wed, 10 Apr 2013 14:42:51 -0700

Community Burnout and more by Meighan O'Toole:

Great post by the lovely Meighan L. O’Toole about community, burnout and (re)finding your passion online.

8 Businesses That Nail Social Media Brand Consistency

Wed, 13 Mar 2013 11:01:58 -0700

8 Businesses That Nail Social Media Brand Consistency:

Via Hubspot - a great case study of 8 different businesses with strong cross-social media brand presence. Includes Google, Target, Etsy and others.

Love this blog and infographic from Social Advice where 14...

Tue, 12 Mar 2013 11:38:20 -0700

Love this blog and infographic from Social Advice where 14 consumer brands in 7 industries were tweeted at with customer support issues and then timed on response.

How to Tame Trolls: Vi Hart on Dealing with Negative...

Thu, 07 Mar 2013 11:29:47 -0800

How to Tame Trolls: Vi Hart on Dealing with Negative Comments

I have no power over you that you don’t give me, and you have no power over me that I don’t give you. … Your greatest creation is yourself. Like any great work of art, creating a great self means putting in hard work, every day, for years.
- Vi Hart

Zesyra: What a CM can learn

Thu, 14 Feb 2013 10:10:03 -0800

Zesyra: What a CM can learn:

zesyra:

… from a Game Master

is the title Jan Steurs gave the linkedin discussion about some thoughts of him.

Read that! After that come back and continue reading here ;)

I totally agree with him on the points he mentioned but I’d like to extend the thoughts a little.

Know the rules (and the…

Lessons Learned From HMV's Very Public Twitter Meltdown

Tue, 12 Feb 2013 12:30:12 -0800

Lessons Learned From HMV's Very Public Twitter Meltdown:

Great article reiterating the very important theme of security around social media. (little bit of hootsuite advertising, but hey - they have a good product).

Employees are in desperate need of social media training: on everything from the nuts and bolts of tweeting and posting to how to leverage social media for business strategy. And, more often than not, resistance still comes from the top—senior executives who think Twitter is just a distraction for sharing snapshots of lunch, not a tool for courting clients and building the customer base.

Srsly.

"Very few operational executives participate in social media. Case in point, a 2012 study that found..."

Mon, 11 Feb 2013 15:11:15 -0800

“Very few operational executives participate in social media. Case in point, a 2012 study that found only 10% of Global 250 CIOs have a social footprint. These folks are generally too busy or uninitiated in the ways of social media to get involved. What other critical aspect of your business does not have executive participation? Bingo.”

- Lack of executive participation, one of the 10 Reasons your Social Marketing Initiative Will Fail, great tips from Fast Company.

Happy #cmad

Mon, 28 Jan 2013 14:10:59 -0800

Howdy Community Manager loving peeps. Shout out to all of my Community Managers out there on our very special day of appreciation.

I’m celebrating the day by reading this great Community Management Playbook put together by Yammer. Great stuff in there!

Games are pink: Don't feed the trolls - enchant them!

Mon, 28 Jan 2013 11:00:35 -0800

Games are pink: Don't feed the trolls - enchant them!:

Happy Community Manager Appreciation Day everyone! Great reading for all community managers from zesyra, on how to deal with trolls:

Trolls are nasty little things that live in the internet. Once upon a time, before I started working as a CM, I even was a troll myself. And oh how I enjoyed it!
This is a small guide about how to communicate with difficult users and how to work with them. A user like this may be a burden at the beginning, but if you’re working with and not against them, they will become important members of your community that give constructive feedback and suggestions.

Love it. In honor of Monday’s annual Community Manager...

Fri, 25 Jan 2013 14:28:57 -0800

Love it. In honor of Monday’s annual Community Manager Appreciation Day, the “Many Hats of a Community Manager” infographic.

Seriously. whatshouldwecallsocialmedia: CATCHING UP ON...

Thu, 03 Jan 2013 16:05:18 -0800

Seriously.

whatshouldwecallsocialmedia:

CATCHING UP ON COMMUNITY MANAGEMENT DUTIES AFTER THE HOLIDAYS/NEW YEAR.

Fabulous comic posted to The Oatmeal today titled “Some...

Wed, 14 Nov 2012 22:55:17 -0800

Fabulous comic posted to The Oatmeal today titled “Some Thoughts and Musings about the Internet” includes this gem of a strip about comments on the Internet.

Battle Scars

Tue, 21 Aug 2012 12:05:57 -0700

Battle Scars:

“It is easy to become trapped into a constant cycle of negativity as a community manager when you are listening and responding to the complaints and issues of the community.”

whatshouldwecallsocialmedia: WHEN A BRAND HAS A SOCIAL CRISIS...

Sun, 03 Jun 2012 10:41:21 -0700

whatshouldwecallsocialmedia:

WHEN A BRAND HAS A SOCIAL CRISIS AND I IMAGINE HOW THE POOR COMMUNITY MANAGER FEELS.